QUALITATIVE RESEARCH:

FOCUS GROUPS

Utilizing well-screened and targeted consumers to explore strategic insights, concept ideas, plus emotional and functional connections to the new product and positioning avenues.

EXPERT PANELS

Bringing together industry experts, including authors, chefs, bloggers, retailers and trend-setters to ideate for the project objectives at hand.

ON-LINE QUALI-QUANT

Using on-line research to probe strategic platforms and concept ideas, in order to incorporate more geographic representation and larger study sample sizes.